Culture jamming is a tactic in which an activist attempts to disrupt or subvert mainstream cultural institutions or corporate advertising. (dictionary.com)
The ad I will be analyzing is the Absolute Vodka advertisement.
By looking at this picture you see a vodka bottle. The bottle is shrivelled and at the bottom you see the saying Absolute impotence. This impotent bottle represent what can happen to people but more so in men to be specific if they consume a lot of alcohol. An over consumption of alcohol in men results in 80% of men that drink heavily face sexual side effects, erectile dysfunction, sterility, or loss of sexual desire. This ad is targeted to those who may over consume alcohol and may not realise the effects it could have on your body. Also, showing you what the advertisement does not want you to know.
Cultural jamming is a great way to take big companies like absolute vodka, McDonalds, etc. and to really show the effects it can cause, or just show what they do not want people to know. Overall, cultural jamming is a great way to make others aware of what the companies or products are about, to make apparent the damages or to just get across the side effects. I think it is important that people become more aware of what they consume on the regular basis and become more advertisement savvy.
Work Cited
Culture Jamming. Cybertreehugs, 05 May 2009. Web. 17 Nov. 2009.
Alcohol & Impotence. FirstMed. Web. 17 Nov. 2009.
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