Sex. It’s something we may all face one point in our lives if not already so why not get used to the idea of it in advertisements. As far back as I can remember sex was a concept many companies used and still do to advertise a product and so far it works. We have always been bombarded with such profane images, commercials, and advertisements that it’s a thing of the past and now everywhere you look you see these big companies selling their clothing, shoes, accessories and even cars with the concept of sex. And yes I wrote cars, to be more specific the Volvo.
I was looking around for the perfect ad to discuss when I happened to run into this certain ad which was perfect. I have never really heard of companies using sex to sell cars, I always thought it was for clothing, shoes, accessories, etc. but not cars.
Here you can see the front seat of the car, the seat and the hand brake. By looking at this ad we all know what the handbrake is supposed to represent and I just found this so funny and amusing because again, I have never seen a company use such tactics to get across their product.
I think this ad is trying to convey the message that if you buy this car you will get lucky in more ways than one as well as be on your A-game in terms of having the latest toys. Also, if you notice the slogan, ‘We’re just excited as you,’ is just perfect to describe this car. Another term associated with this car is, ‘And you thought this was just a family car.’ Both these slogans use innuendos. I think what this ad is trying to get across is that the Volvo is the newest and hippest car for you to get weather you’re single or have a family because of its versatility. It’s directed to anyone and everyone weather you’re a teacher, student, mother, father, everyone.
In Chuck Klosterman’s book ‘Sex, Drugs and Coco puffs,’ Klosterman writes about “the acceleration of culture” when talking about porn. He was referring to amateur porn and professional porn and how people prefer amateur porn on the internet. People like watching porn that has these people looking like normal people like the girl next door, your neighbour, teachers, etc. What these people like is watching attractive reachable targets because it gives them a sense of hope. Also, Klosterman writes about how sex is something anyone can relate to as long as what they are seeing is reachable. Now you may wonder, what does this Volvo ad have anything to do with porn? Well, this ad and porn have a lot that correlate with one another. This ad is made for everyone. I believe that this ad is an example of amateur porn in the sense that this car is something anyone can attain. This car is something everyone can relate to because almost everyone has a car so it’s a common ground between people. So for the company advertising the Volvo car, I saw we do our share and buy the car only then will it make us all united right?
Work cited
15 Ads That Prove Sex Sells... Best? Amy Gifford, 2006. Web. 8 Oct. 2009. http://inventorspot.com/articles/ads_prove_sex_sells_5576.
Klosterman, Chuck. Sex, Drugs, and Cocoa Puffs. New York: Scribner, 2003.
I was looking around for the perfect ad to discuss when I happened to run into this certain ad which was perfect. I have never really heard of companies using sex to sell cars, I always thought it was for clothing, shoes, accessories, etc. but not cars.
Here you can see the front seat of the car, the seat and the hand brake. By looking at this ad we all know what the handbrake is supposed to represent and I just found this so funny and amusing because again, I have never seen a company use such tactics to get across their product.
I think this ad is trying to convey the message that if you buy this car you will get lucky in more ways than one as well as be on your A-game in terms of having the latest toys. Also, if you notice the slogan, ‘We’re just excited as you,’ is just perfect to describe this car. Another term associated with this car is, ‘And you thought this was just a family car.’ Both these slogans use innuendos. I think what this ad is trying to get across is that the Volvo is the newest and hippest car for you to get weather you’re single or have a family because of its versatility. It’s directed to anyone and everyone weather you’re a teacher, student, mother, father, everyone.
In Chuck Klosterman’s book ‘Sex, Drugs and Coco puffs,’ Klosterman writes about “the acceleration of culture” when talking about porn. He was referring to amateur porn and professional porn and how people prefer amateur porn on the internet. People like watching porn that has these people looking like normal people like the girl next door, your neighbour, teachers, etc. What these people like is watching attractive reachable targets because it gives them a sense of hope. Also, Klosterman writes about how sex is something anyone can relate to as long as what they are seeing is reachable. Now you may wonder, what does this Volvo ad have anything to do with porn? Well, this ad and porn have a lot that correlate with one another. This ad is made for everyone. I believe that this ad is an example of amateur porn in the sense that this car is something anyone can attain. This car is something everyone can relate to because almost everyone has a car so it’s a common ground between people. So for the company advertising the Volvo car, I saw we do our share and buy the car only then will it make us all united right?
Work cited
15 Ads That Prove Sex Sells... Best? Amy Gifford, 2006. Web. 8 Oct. 2009. http://inventorspot.com/articles/ads_prove_sex_sells_5576.
Klosterman, Chuck. Sex, Drugs, and Cocoa Puffs. New York: Scribner, 2003.
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